Update : Radium/Reel FX has released this before & after version of the AMC Coke ‘Chairs’ thetrical opening.
Earlier interview with Reel FX Matte Artist/Illustrator, Erin McGuire
Update : Radium/Reel FX has released this before & after version of the AMC Coke ‘Chairs’ thetrical opening.
Earlier interview with Reel FX Matte Artist/Illustrator, Erin McGuire

While motion graphics has matured to the point that one new style (or technique) will no longer dominate the way it has in the past, Danny Yount, Creative Director at Prologue, keeps us entertained & in our seats as the end credits roll for Sherlock Holmes by breathing new life into a tried & true creative technique.
Prologue’s main-on-end title work for Sherlock Holmes is a blend of serenity & intensity reminding us why Main Title Design can still inspire even the most jaded designer already hooked on gymnastic but not-so-memorable animated sequences. Using an a combination of an ink/oil/stain animation to sweep layer over layer from one scene to the next, Danny + Co. add a sophisticated touch (& color palette) to the mix by freeze-framing etched-shaded Sherlock Holmes characters to create a classic & painterly look and feel driven by Guy Ritchie’s moody timeline.
Grab a cup of joe & enjoy-
Sherlock Holmes (+ Danny Yount interview)
Also see Jahvi (strong work w/ a similar animation style by Patricio Zincke — a student & friend from Chile)
Vote for Best commercials of the 00’s
-Update .. Budlight Swear Jar beat out Phillips Carousel by a total of three votes//
VFX breakdown of the ‘Mnet Magic Studios’ TV commercial using 3D camera projection/mapping/extensions/re-modelling, motion tracking & massive amounts of roto.
It’s rare to see a vfx reel with this much heart or one that’s this much fun to watch-
Kudos to The Mill.
(vfx bit : although The Mill no longer creates visual effects for film & features, they won the 2001 Best Visual Effects Oscar for ‘Gladiator’ & they’re also co-chaired by Ridley Scott)
Driven by the storyline, titles dance & interact nicely with the shadow puppet animation setting up the tone of the movie adapted from the creepy characters and motifs from the Cirque du Freak “Vampire Blood Trilogy”.
6 different vignettes, an intro & closing hint at the movie without giving too much away.
Directed by Filip Engstrom. VFX by Mass Market.
The re-imagining of James Dean life as if he had survived the crash in Sept of 1955.
“Dream as if you’ll live forever, live as if you’ll die today” James Dean
“Youth is wasted on the young” George Bernard Shaw
Production Co. // Velocity Films