Update : Radium/Reel FX has released this before & after version of the AMC Coke ‘Chairs’ thetrical opening.
Earlier interview with Reel FX Matte Artist/Illustrator, Erin McGuire
Blog//Subject//Vfx
AMC Coke ‘Chairs’: Before & After
February 2nd, 2010Prologue Films : Sherlock Holmes End Credits//
January 6th, 2010
While motion graphics has matured to the point that one new style (or technique) will no longer dominate the way it has in the past, Danny Yount, Creative Director at Prologue, keeps us entertained & in our seats as the end credits roll for Sherlock Holmes by breathing new life into a tried & true creative technique.
Prologue’s main-on-end title work for Sherlock Holmes is a blend of serenity & intensity reminding us why Main Title Design can still inspire even the most jaded designer already hooked on gymnastic but not-so-memorable animated sequences. Using an a combination of an ink/oil/stain animation to sweep layer over layer from one scene to the next, Danny + Co. add a sophisticated touch (& color palette) to the mix by freeze-framing etched-shaded Sherlock Holmes characters to create a classic & painterly look and feel driven by Guy Ritchie’s moody timeline.
Grab a cup of joe & enjoy-
Sherlock Holmes (+ Danny Yount interview)
Also see Jahvi (strong work w/ a similar animation style by Patricio Zincke — a student & friend from Chile)
Two commercials from ‘Best of 00’s’ : Swear Jar & Making of : Phillips Carousel//
November 30th, 2009
Vote for Best commercials of the 00’s
-Update .. Budlight Swear Jar beat out Phillips Carousel by a total of three votes//
“What do you do?” : Mark Coleran post question//
November 25th, 2009
Mark Coleran is a visual designer mainly know for his screen & interface designs. He’s created interfaces for the films The Bourne Ultimatum, Tomb Raider, Mission Impossible 3, The Island and Mr and Mrs Smith. Recently he wrapped up a project for GridIron Software creating the user experience and interface for a next generation creative workflow application; Flow.
Mark posted a question today on his blog & on Twitter asking designers “What do you do?”
It’s a good question – Instead of writing a book I kept my answer short:
We search for the emotional core of our project(s) using our own life experiences, our own attitudes about life & our innate vision to see what isn’t there in order personify that project visually.
Milo Motion Control Basics//
November 17th, 2009
A good example of the hardware used for recreating exact & precise camera movements take-after-take.
I had worked with a crew in Houston that used a Milo (rented out of Nashville) on a Debeers Diamond shoot for the Y2K-Millenium campaign in 1999 (the Youtube spot’s went MIA ). The amazing part about the equipment is that you set up the keyframes for the Milo rig & mechanized dolly’s movements the same way you can with software – including velocity control(s). Also, Milo’s camera data can be exported so that an identical virtual camera move can be reproduced in a 3D app (which locks in plates & keyeable footage for synch’ing CG).
~Not exactly sure what this guy is saying about the rig(?), fortunately the Milo Motion Control rig is diagrammed (eg Madden style).
VFX breakdown of the ‘Mnet Magic Studios’ TV commercial // 3D camera projection, mapping, extensions, re-modelling, motion tracking & massive amounts of roto by Craig Parker & Matthew Stephen
Produced by Orijin.
Mnet “Magic Studios” VFX Breakdowns//
November 12th, 2009
VFX breakdown of the ‘Mnet Magic Studios’ TV commercial using 3D camera projection/mapping/extensions/re-modelling, motion tracking & massive amounts of roto.
The Mill 2010 Reel//
November 10th, 2009
It’s rare to see a vfx reel with this much heart or one that’s this much fun to watch-
Kudos to The Mill.
(vfx bit : although The Mill no longer creates visual effects for film & features, they won the 2001 Best Visual Effects Oscar for ‘Gladiator’ & they’re also co-chaired by Ridley Scott)
yU+co: Cirque du Freak Main Titles//
November 5th, 2009
Driven by the storyline, titles dance & interact nicely with the shadow puppet animation setting up the tone of the movie adapted from the creepy characters and motifs from the Cirque du Freak “Vampire Blood Trilogy”.
6 different vignettes, an intro & closing hint at the movie without giving too much away.
Logan I-Series//
November 3rd, 2009 Comment Subjects// After Effects | Artwork | Design | Direction | Editing/Cinematography | Match Move/Paint/Roto | Motion Graphics | VFXESPN MLB Montage by Prologue//
October 30th, 2009
A nod to the Fall Classic : ESPN MLB Network Package by Prologue
“People ask me what I do in winter when there’s no baseball. I’ll tell you what I do. I stare out the window and wait for spring.” – Rogers Hornsby
“One of the beautiful things about baseball is that every once in a while you come into a situation where you want to, and where you have to, reach down and prove something.” -Nolan Ryan
“Baseball is ninety percent mental. The other half is physical.” – Yogi Berra
“A man has to have goals – for a day, for a lifetime – and that was mine, to have people say, ‘There goes Ted Williams, the greatest hitter who ever lived.’” – Ted Williams
“God, I just love baseball.” – Robert Redford in The Natural